The casino operator is bringing in artificial intelligence to improve its operations
In the gaming industry, security is one of the most important factors to take into account. Rank Group, a company that has been in charge of entertaining players from Britain and around the world through its gaming platform, is well aware of this. that is why it has taken on the task of developing an innovative real-time artificial intelligence (AI)-based safer gaming monitoring table as part of its efforts to continue providing safer gaming measures.
The company, which owns Mecca Bingo and Grosvenor Casino, has recently given a special focus to its customer care center in order to more effectively identify online player behavior that may require further intervention. This new process is based on immediate player monitoring as part of a project that has been in the works for quite some time now. The main objective of the initiative is to monitor those high-speed players who exhibit different patterns of behavior, usually suddenly, and who may not be identified by existing safer play controls and thresholds.
In order for this to be achieved in an efficient way, the company has decided to rely on AI technology, which is able to learn different types of patterns and alert any type of anomaly that is not usual on the platform as such. “We have made significant progress in using artificial intelligence to drive our propensity modeling, which seeks to identify potential gambling-related harms, and we have also refined our digital affordability framework to assess customers at every stage of their time with us, from registration, to deposit and withdrawal,” said Liam Smith, director of client services at Rank Group.
Over the past few years, the company has been continually working to put in place a group of increasingly secure gaming enhancements based in its customer care center.