The gaming software company offers AI solutions to reduce online casino fraud
TransUnion already has an established global presence as a provider of gaming solutions that incorporate artificial intelligence (AI) to enhance security and player protection. The company is now ready to deliver its solutions to the US online casino market, bringing its TransUnion Gaming Services LLC subsidiary to the country. Online casino operators can now take advantage of the AI alternatives to provide better player protection while reducing the possibility of fraud.
TransUnion, which has been in operation for 12 years, is ready to support US operators of online sports gambling, daily fantasy sports and casinos. Its solutions provide protection from acquisition to onboarding and help eliminate the possibility of bonus abuse and other types of fraud. These options are available through the company’s TruValidate platform, an identity, authentication and fraud analytics solution.
Steve Chaouki, President of U.S. Markets at TransUnion, explains, “TransUnion will bring its long international history in the gaming markets to the U.S., where we will leverage our expertise to provide great experiences to both players and businesses. As trusted stewards of data, consumer privacy and experience quality are always top of mind. We will deliver capabilities and solutions that allow our customers to more seamlessly comply with regulations while delivering high consumer satisfaction.”
TransUnion has already managed 84 million transactions for gaming operators in the UK in order to help them provide better protection with player identities and fraud. The company is currently seeking licenses in multiple US states so that it can better serve operators with large or small footprints.