AI and automation are becoming an intrinsic component of the online gaming space
The past year or so has seen tremendous development in the field of artificial intelligence (AI). Innovation has led to faster and more robust AI offerings, and the online casino industry has been quick to grab onto the technology. Going forward, AI won’t just be a “plus” to online gaming; it will be imperative to the success of the industry. Casino operators who are reluctant to incorporate the technology in their platforms will undoubtedly be left behind.
AI can offer many benefits to online casinos, including in the areas of security and safety. AI is also helping produce automated processes, which are helping operators reduce expenses and respond to changing environments more rapidly. Previously, a casino operator would need months, if not years, to make changes as it tried to absorb all the data that was needed to implement the proper adjustments, but AI is able to sort through all the data and make sensible recommendations for advancement that allow the operator to respond within a matter of days, sometimes hours.
Big tech companies, such as Microsoft, Sony and more, are constantly working on improving AI. All the big names have dedicated AI divisions that are creating new, faster and more complete solutions, and the inclusion of augmented reality (AR) is leading to an even faster evolutionary process. Gaming options are advancing to the point that they can now create their own “offspring” with the use of AI and AR to the point that only minimal human intervention is required.
The inclusion of AI is not just about improved back-of-house operations. It is leading to a better user experience, which is the key to the success of any company. As AI advances, and casinos embrace those changes, the operators more inclined to support the technology will be the ones leading the industry.