AI is making it easier for iGaming operators to advertise and also increases its effectiveness The adoption of artificial intelligence (AI) in advertising programs is redefining the iGaming industry today. AI enables marketers to leverage real-time customer data and deliver ultra-personalized, highly relevant customer experiences across channels and devices, at scale. Simply put, AI-driven personalization
Artificial intelligence offers cost-saving measures to relieve the burden on advertisers Artificial intelligence (AI) has been gaining space in the daily life of iGaming companies. In a digital context, process automation and customer management by means of robots and massive data studies have become a trend. Neuroscience has been integrated with robotics in such a
AI helps analyze and create advertising initiatives more thoroughly for operators When we hear artificial intelligence (AI), we know that today it is already part of many online casinos. This technology has been responsible for bringing impressive results and facilitating productivity in this sector. There is still a lot that can be done, with operators
Online casino operators are turning to AI to drive home their marketing messages to consumers We know that today, artificial intelligence (AI) is already part of the daily life of many online casinos. Unlike a rebellion of machines, this technology has been responsible for bringing impressive results and much more productivity in the iGaming industry.
Sales and marketing efforts by iGaming operators are lightyears ahead through AI The advertising industry is regularly influenced by social changes and movements. This makes it sometimes logical, sometimes unpredictable. However, the technological opportunity that artificial intelligence (AI) provides to bridge the gap between brands and consumers will change the form and substance of advertising
Artificial intelligence continues to evolve to help businesses make smarter choices In recent years, artificial intelligence (AI) has become the real protagonist of digital advertising campaigns applied by operators in the iGaming industry. AI is currently one of the most powerful marketing tools, as they attribute in a millisecond the best placement for an ad
As competition in the gaming space increases, operators need to ensure they send the right message Both machine learning (ML) and artificial intelligence (AI) could become the future of commercial testing, and gaming operators could get a lot out of that innovation. The company that measures audience insights through tests and surveys, Kantar, claims to
