Artificial intelligence is helping gaming operators increase the value of advertising

AI is making it easier for iGaming operators to advertise and also increases its effectiveness The adoption of artificial intelligence (AI) in advertising programs is redefining the iGaming industry today. AI enables marketers to leverage real-time customer data and deliver ultra-personalized, highly relevant customer experiences across channels and devices, at scale. Simply put, AI-driven personalization

By |2022-08-16T16:26:13+00:00August 15th, 2022|Artificial Intelligence|

AI is helping iGaming operators reduce their advertising expenses

Artificial intelligence offers cost-saving measures to relieve the burden on advertisers Artificial intelligence (AI) has been gaining space in the daily life of iGaming companies. In a digital context, process automation and customer management by means of robots and massive data studies have become a trend. Neuroscience has been integrated with robotics in such a

By |2022-07-26T19:46:12+00:00July 26th, 2022|Artificial Intelligence|

Artificial intelligence enables better-targeted advertising for iGaming operators

AI helps analyze and create advertising initiatives more thoroughly for operators When we hear artificial intelligence (AI), we know that today it is already part of many online casinos. This technology has been responsible for bringing impressive results and facilitating productivity in this sector. There is still a lot that can be done, with operators

By |2022-02-16T20:52:40+00:00February 16th, 2022|Artificial Intelligence|

iGaming operators improve advertising impact through artificial intelligence

Online casino operators are turning to AI to drive home their marketing messages to consumers We know that today, artificial intelligence (AI) is already part of the daily life of many online casinos. Unlike a rebellion of machines, this technology has been responsible for bringing impressive results and much more productivity in the iGaming industry.

By |2022-01-22T20:00:21+00:00January 21st, 2022|Artificial Intelligence|

FastEdge artificial intelligence solution gives iGaming operators an edge in advertising

Sales and marketing efforts by iGaming operators are lightyears ahead through AI The advertising industry is regularly influenced by social changes and movements. This makes it sometimes logical, sometimes unpredictable. However, the technological opportunity that artificial intelligence (AI) provides to bridge the gap between brands and consumers will change the form and substance of advertising

By |2022-01-16T21:32:00+00:00January 14th, 2022|Artificial Intelligence|

New AI solution makes it easier for iGaming operators to launch ads

Artificial intelligence continues to evolve to help businesses make smarter choices In recent years, artificial intelligence (AI) has become the real protagonist of digital advertising campaigns applied by operators in the iGaming industry. AI is currently one of the most powerful marketing tools, as they attribute in a millisecond the best placement for an ad

By |2022-01-06T22:12:07+00:00January 6th, 2022|Artificial Intelligence|

Gaming operators can now automatically score their advertising efforts with AI

As competition in the gaming space increases, operators need to ensure they send the right message Both machine learning (ML) and artificial intelligence (AI) could become the future of commercial testing, and gaming operators could get a lot out of that innovation. The company that measures audience insights through tests and surveys, Kantar, claims to

By |2021-10-01T00:00:06+00:00September 30th, 2021|Artificial Intelligence|
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